Make-up packaging that reduces waste

Caroline Hill, a student industrial designer from the University of Illinois at Urbana-Champaign, has created a range of cosmetics for the US brand, Sephora, that aim to reduce packaging waste.

Sephora, while not currently available in South Africa, is available in Europe, the United States, Canada, Mexico and Brazil. So, if you've been through one of those airports, chances are you've seen the Sephora store.

The series includes make-up like foundation, mascara, and eyeshadow, that have refillable cartridges. When the cosmetic is used up, instead of throwing the whole thing away, the user only needs to replace the content.

The angular and minimalistic packaging is not only environmentally friendly, but also fits in with Sephora’s existing brand as stylish and modern.

Hill explained, "The geometric structure divided into black and white segments keeps the look and feel of Sephora… The clear section at the top of each container which services as an indicator of what color refill the buyer has chosen, while also lending to a free and open feel which eludes to the sustainability of the cosmetic line."

I'm wondering how many more South Africa retailers will begin introducing recyclable packaging. Pick n Pay's Good Stuff body range comes to mind, as do some Clicks items. And what with Woolworth's sustainability credo, I wonder when they'll be next!

Adapted: www.psfk.com

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