Caroline Hill, a student industrial designer from the University of Illinois at Urbana-Champaign, has created a range of cosmetics for the US brand, Sephora, that aim to reduce packaging waste.
Sephora, while not currently available in South Africa, is available in Europe, the United States, Canada, Mexico and Brazil. So, if you've been through one of those airports, chances are you've seen the Sephora store.
The series includes make-up like foundation, mascara, and eyeshadow, that have refillable cartridges. When the cosmetic is used up, instead of throwing the whole thing away, the user only needs to replace the content.
The angular and minimalistic packaging is not only environmentally friendly, but also fits in with Sephora’s existing brand as stylish and modern.
Hill explained, "The geometric structure divided into black and white segments keeps the look and feel of Sephora… The clear section at the top of each container which services as an indicator of what color refill the buyer has chosen, while also lending to a free and open feel which eludes to the sustainability of the cosmetic line."
A recent finding actually makes a lot of sense: men apparently shop online more than women. According to digital marketing agency iProspect, 70 percent of affluent men prefer to do their shopping research and purchases online. Moreover, over a quarter of them make weekly purchases.
CNBC reported on the recent findings and asked Chris Ventry, general manager of men's luxury retailer Giltman, for his take on men's shopping habits. His findings? "Men are outspending women 20-30 percent."
Ray-Ban is celebrating 75 years by launching a promotional campaign, RAY-BAN LEGENDS, that tells the history and the spirit of this legendary company.
And let me tell you, I love the images coming out of this campaign!
Summed up by Never Hide, this birthday campaign celebrates three decades of inspiring people to be themselves and freely express their beliefs and personality. Since its creation in 1937 and up to the present day, the DNA of Ray-Ban honours the values of authenticity and uniqueness.
When a South African brand wins one of the country’s premier awards twice in two years and pushes aside competition like Coca Cola to take the honours, it must be something special.
But who could imagine that a brand could still achieve this after being part of the FMCG scene for more than 70 years?
The brand that recently achieved this distinction is Koo, the household staple that was voted South African consumers’ most respected brand in the annual Sunday Times Top Brands 2012 survey.
When is an apple not an apple and an orange not an orange? When you think that apple is an orange. No, this isn’t some kind Alice in Wonderland-like riddle, but with Disney’s new Revel technology, any object can take on the texture of any other object—making an apple actually feel like an orange or, say, a carved piece of wood actually feel like it’s slimy, scaly, real-life counterpart.
Professor Kevin M. Keener from Purdue University has developed a device that will allow people to eat fried foods without consuming as many calories.
In the new show Dangerous Grounds that airs on the Travel Channel on Tuesdays at 9pm EST, Todd Carmichael explores an emerging world of coffee as he tries to find new sources to sell through his company.
PSFK’s creative of the week, chosen from the ARTS THREAD online portfolios, is Nina Lee Lauritzen. Born and raised in Denmark, Lauritzen moved to London to complete a BA in Fashion Design at the University of Westminster, London.